Agency ad accounts are ad accounts an agency creates or manages from its own business setup on Meta, TikTok or Google, and uses to run one advertiser’s campaigns. Brands in every vertical use them for support, billing and spend headroom. For GLP-1 and telehealth brands, the platform’s prescription drug rules still apply to every account.
What an agency ad account is on Meta, TikTok and Google
An agency ad account on Meta, TikTok or Google is an advertiser’s ad account that sits under, or is linked to, the agency’s business-level account. Each platform has its own name for that business layer and its own way to connect a brand. Platform pages checked on November 2, 2026:
| Meta | TikTok | ||
|---|---|---|---|
| Agency’s business layer | Business portfolio (formerly Business Manager) | Business Center | Manager account (MCC) |
| How a brand connects | Partner access to the brand’s own ad account, or an ad account the agency creates for that brand | The agency creates the ad account with “details for your client’s company,” or requests access to an existing one | The brand’s account is linked to the agency’s manager account |
| Access levels | Full control or partial access per asset | Admin, Operator, Analyst | Admin, standard, read-only and email-only |
| What the platform says | “each advertiser or client must be managed through separate ad accounts” | An agency confirms “whether you are the primary media agency for the ad account” | One manager account can “view and manage multiple Google Ads accounts” |
Two meanings of the term show up in search results. Many top-ranking pages are vendors offering access to accounts in their portfolio. The platforms’ own documents describe something narrower: an agency running ads for a client it represents, in that client’s dedicated account. This page uses the platforms’ meaning. Meta’s version, with its allowed and not-allowed setups, is covered in our guide to Meta agency ad accounts for telehealth.
How GLP1.partners runs agency accounts for GLP-1 brands
GLP1.partners runs campaigns for GLP-1 and telehealth brands on our own agency accounts. On Meta, these are established agency accounts built for GLP-1 scale, with a dedicated Meta agency contact. We run GLP-1 and telehealth traffic at scale with platform approvals on every network we buy, including Meta, Outbrain and TikTok.
In practice, for a brand that comes to us:
- One brand, one ad account. Each brand runs in an ad account dedicated to it, as Meta’s Advertising Standards require.
- The brand’s certification, our accounts. The brand brings its own LegitScript certification. Our agency accounts are suited to run certified telehealth brands.
- Managed by our team. We plan, launch and scale the campaigns against the target the brand sets, and report results across channels.
- Or rented for your team on Meta. A brand can also rent a Meta agency account dedicated to it and run the campaigns itself. Advertisers outside GLP-1 can rent or have us run Meta agency accounts in any niche Meta’s ad rules allow.
GLP-1 and telehealth are our focus. If your brand sells in another vertical, tell us on the call what you run and where.
Why brands use agency ad accounts
Brands use agency ad accounts for three reasons the SERP repeats: higher spend limits, better support, and more stable accounts. Some of that is backed by platform documents, and some is vendor marketing. This table separates the two, as of November 2, 2026:
| Claim you’ll see | What the platform documents say |
|---|---|
| Consolidated billing and invoicing | Google: monthly invoicing requires a manager account. Meta’s terms let an agency place ads “on someone else’s behalf” with the advertiser’s permission |
| A named agency relationship | TikTok shows a “Media agency partnership” label on the ad account once the request is approved |
| Support and an escalation path | None of the pages we read defines a support level for agency accounts in general. Support depends on the agency’s own relationship with each platform |
| Higher spend limits | None of the Meta, TikTok or Google pages we read promises a higher limit for agency-owned accounts |
| Faster ad review or fewer bans | No platform page we read says agency accounts are reviewed faster or held to a different policy |
| Access to restricted categories | Restricted categories need the advertiser’s own certification and authorization on every platform, as the next sections show |
In our experience, an agency with a long platform history, a support contact and many accounts in good standing can sort out account problems faster than a brand opening its first ad account. The ad policies are the same on every account.
Who qualifies for agency status on each platform
Any business can run ads for a client it represents, but the platforms set their own bars for agency programs and badges. These are the published thresholds we found on November 2, 2026:
- Google Partners. Partner status needs “a minimum optimization score of 70%” on the registered manager account, a 90-day ad spend of $10,000 USD across managed accounts, and “a minimum of 50% of your account strategists certified in Google Ads.”
- TikTok. An agency works from Business Center. Once a client’s first ad account is approved, the agency “can reuse the verified legal entity certificate for future ad accounts,” and TikTok sets “a default limit on the number of ad accounts you can create within a single Business Center.”
- Meta. An agency running ads for others needs permission from each advertiser and one ad account per advertiser. Meta’s Self-Serve Ad Terms say that if the advertiser breaks the terms, “we may hold you responsible for that violation.”
For a brand, the takeaway is the reverse: you don’t qualify for an agency account yourself. You work with an agency that runs your campaigns in an account dedicated to your brand.
What an agency ad account does not change for telehealth
An agency ad account does not replace a telehealth brand’s own certification or the platform’s authorization for prescription drug ads. That’s where GLP-1 brands differ from most verticals.
| Platform | Rule for prescription drug and telehealth ads | Where it attaches |
|---|---|---|
| Meta | “Meta requires online pharmacies and telehealth providers to be actively certified with LegitScript.” Ads target the US, Canada or New Zealand and people 18 or older | The ad accounts the advertiser selects for authorization |
| “Advertisers must be certified by Google in order to serve ads for prescription drug services,” including telemedicine providers | “the child account level, not the MCC (Manager Account) level” | |
| TikTok | In the US, prescription medicine ads “may be allowed” with proof of approval and an 18+ audience; pharmacies need “proof of certification by a third-party licensing organization” | The advertiser’s proof of approval or certification |
Demand for that certification is growing. LegitScript reported on September 22, 2026 “a 101% increase in telemedicine applications specifically” over the past year, within a 59% rise in certification applications overall. Platform-by-platform steps are in our guide to LegitScript requirements by ad platform.
The GLP-1 audience these accounts reach is large. KFF’s poll published November 14, 2025 found that 18% of US adults had ever taken a GLP-1 drug and 12% were taking one. Among those who had taken one, 17% got it “from an online provider or website,” the channel telehealth brands sell through.
Meta’s health data limits also stay with the brand. They attach to “data sources, such as websites and apps,” so an agency’s ad account doesn’t change them. On TikTok, our TikTok GLP-1 ads guide covers what the platform allows for weight-loss and telehealth offers.
Agency-owned or brand-owned: what changes when you part ways
An ad account the agency owns stays with the agency when the relationship ends, while an ad account the brand owns stays with the brand. Settle this before the first campaign.
| Question | Brand-owned account, agency has access | Agency-owned account for your brand |
|---|---|---|
| If you part ways | You remove the agency’s access | The account stays in the agency’s portfolio or Business Center |
| Rx authorization | On your own ad account | On the agency’s ad account dedicated to you, using your certification |
| Who answers to the platform | You, plus the agency for ads it places | The agency, which Meta “may hold” responsible for your violations |
| Reporting | In your own account | Meta “may provide campaign reporting information to the end advertiser” |
If you want a GLP-1 brand on Meta agency accounts without building the setup yourself, our guide on Meta agency accounts for GLP-1 ads in the US covers both ways to use ours, rented or managed.
How to judge an agency ad account offer
The best agency ad account for a brand fits the platform rules for its vertical and comes with written answers to the questions below. Ask any agency these before you sign:
- Will my brand have its own ad account on each platform? Meta requires one per advertiser.
- Has this ad account ever run another advertiser’s ads? Meta says “You must not change the advertiser or client associated with an established ad account.”
- For telehealth: which account holds the prescription drug authorization, and is it tied to my certification?
- On Google, which manager account is the child account linked to, and who applied for certification?
- Who owns the creative, pixels and audiences if we stop?
- What reporting do we get, and how often?
- Which claims does the agency promise that no platform document supports, such as guaranteed limits or “no bans”? Treat those as a warning.
FAQ
What is an agency ad account?
An ad account that an agency runs for one advertiser from its own Meta business portfolio, TikTok Business Center or Google manager account. The agency either owns the account or has access to the brand’s own account.
How do I get an agency ad account?
Work with an agency that runs ads on your behalf. It either creates an ad account for your brand in its business setup or gets access to yours. Brands don’t qualify for agency accounts on their own.
Do agency ad accounts have higher spending limits?
Meta, TikTok and Google don’t publish higher limits for agency accounts. An agency’s track record and support contact can help an account scale, but limits aren’t part of any platform rule we found. Our guide to the Facebook ad account spending limit explains how Meta sets and raises it.
Can a GLP-1 telehealth brand use an agency ad account?
Yes. The brand still needs its own LegitScript certification, and the platform’s prescription drug authorization has to cover the specific ad account that runs the ads.
Sources
- Meta Transparency Center, Introduction to the Advertising Standards (separate ad accounts per advertiser) · accessed
- Meta Transparency Center, Advertising Standards: Drugs and Pharmaceuticals (online pharmacies and telehealth providers actively certified with LegitScript; US, Canada or New Zealand; 18+) · accessed
- Meta, Self-Serve Ad Terms (Effective Date: August 22, 2025; placing ads on someone else's behalf; update effective November 20, 2026) · accessed
- Meta Business Help Center, About Meta's Prescription Drugs advertising policy (authorization attaches to the ad accounts selected; extension within the same business portfolio) · accessed
- Meta Business Help Center, Give a partner access to business assets (agency example; full control vs partial access) · accessed
- Meta Business Help Center, Understand data sharing restrictions based on data source categories (restrictions attach to data sources such as websites and apps) · accessed
- Google Ads Help, About manager accounts (view and manage multiple Google Ads accounts; monthly invoicing requires a manager account) · accessed
- Google Ads Help, How to become a Google Partner or Premier Partner (70% optimization score; $10,000 USD 90-day spend; 50% of account strategists certified) · accessed
- Google Advertising Policies Help, Healthcare and medicines: Prescription drug services (certification required; applications at the child account level, not the MCC level) · accessed
- TikTok Business Help Center, Request access to ad accounts in Business Center (Admin, Operator, Analyst; primary media agency; Media agency partnership label) · accessed
- TikTok Business Help Center, Create ad accounts in Business Center (client company details; reuse of verified legal entity certificate; default ad account limit) · accessed
- TikTok Ads Policy, Healthcare and Pharmaceuticals (United States: prescription medicine may be allowed with proof of approval and 18+ targeting; pharmacies need third-party certification) · accessed
- LegitScript, LegitScript Certification Applications Rise 59%, Led by 101% Growth in Telemedicine (September 22, 2026) · accessed
- KFF Health Tracking Poll: Prescription Drug Costs, Views on Trump Administration Actions, and GLP-1 Use (November 14, 2025; 18% ever taken, 12% current, 17% of users from an online provider or website) · accessed